Branding
Brands people recognise
Branding is more than design. It is attitude, feeling, identity. We develop brands that do not just look good, they work.
Real. Strategic. Unmistakable.
Why do you need branding?
In a sea of offers, your brand is the anchor. It creates recognition, relevance and trust.
The 5 foundations of your brand
Differentiation
Why should a customer buy from me?
Collaboration
Strong brands are built as a team.
Innovation
Brands have to evolve to stay relevant.
Validation
We listen before we get loud.
Cultivation
Why branding is never finished.
Our services
Brand guide and style guidelines
Company presentation
Digital strategy
Our process
- 01
First analysis
We listen, ask questions and understand where your brand stands and where it wants to go.
- 02
Strategy
Positioning, audiences and messages: the foundation everything else builds on.
- 03
Brand identity
Word and figurative mark, colours, typography and imagery become one system.
- 04
Implementation
We bring the brand into everyday life: from business card to feed.
Frequently asked
Pick a question, the answer appears next to it.
What does branding cost at an agency?
It depends on how much brand is already there. A Brand Guide for a young company is a different scale of work than a rebrand with grown structures and a lot of people involved. We price by scope rather than a flat rate and put the range on the table after the first analysis. Tell us what you have in mind and you get a solid number instead of a rough guess.
How long does a branding project take?
As long as the decisions take. The creative part is rarely the bottleneck, the sign off inside the company is. We work in four steps: first analysis, strategy, brand identity, implementation. After the first analysis you get a schedule, and we stick to it.
What is the difference between branding and corporate design?
Corporate design is one part of branding, not the whole of it. Design governs how your brand looks: logo, colours, typography, imagery. Branding governs what it stands for and why people trust it. Beautiful design sitting on an unclear positioning does not hold up for long.
Is branding worth it while my company is still small?
Especially then. Small companies have the advantage that they can build their brand before the market defines it for them. Correcting later costs more than building early. At the start you do not need a big campaign, you need a clear position and the discipline to keep it the same everywhere.
What do I actually get in the end?
A Brand Guide that makes your brand usable. It covers positioning, word and figurative mark, colours, typography, imagery and the rules for applying them. On top of that you get the files in the formats you need day to day, so your team can carry on without coming back with questions.
