Warped Sense
Social media marketing and user generated content for Warped Sense: product content for jewellery that works on the body rather than in a studio.
Jewellery in a studio looks clean. Jewellery on the body looks worn. For Warped Sense we produce the second kind, because online that is what carries the buying decision.
Product content as UGC
Chain over the shirt, rings on the hand, daylight, brick in the background. The shots stay close to the material, showing links, weight and shine in movement, and avoid any staging that would read as an ad in the feed. What remains is the impression: this is how it would look on me.
A series, not a single piece
The reels follow a fixed structure so that individual products add up to a handwriting. Same visual language, same rhythm, the brand at the end. Recognition then comes not from a logo but from the way the pieces are shown.