A game day cannot be staged. You have to be there when the arena gets loud, when the team huddles during a time out and when the stands erupt after a three pointer.

Close up instead of recreated

For the Nürnberg Falcons we produced a reel as user generated content, shot from the perspective fans actually have: from the seats, at the edge of the court, among the people. No tripod, no gloss, just a handheld camera and the rhythm of the evening.

Micro influencers instead of reach on paper

We produced it together with Lilgrapy. Micro influencers do not bring anonymous reach, they bring a community that listens to them. That is exactly why this format works: the recommendation does not come from the club, it comes from someone who is in the arena anyway.

Motion