Goldankauf Riegel
Social media marketing for Goldankauf Riegel: valuations, payouts and inherited pieces as formats that explain rather than advertise.
Results
- Views
- +277 %
- Days of watch time, one video
- 8+
- Impressions, three videos
- 140,000+
Comparison: December 2025 against January 2026.
Anyone selling gold usually has questions and rarely has experience. What is this worth. How does it work. Do I get the money straight away. For Goldankauf Riegel we made those the content, instead of talking about purchase prices.
The valuation as a format
The strongest mechanic is the simplest one: watching a valuation happen. Gloves, loupe, scales, a price. We shoot from the customer’s perspective, with the buyer as the one explaining on camera. An inherited piece in silver, a batch of jewellery, a payout counted out in notes. Every video answers exactly one question and stops once it is answered.
Trust is built over length
What stands out is not the reach but the attention: a single video adds up to more than eight days of watch time. With a subject like this people do not glance in, they watch to the end. For a shop that lives on personal contact, that is the more valuable number.